Iíve chosen to present a selection of integrated campaigns that Iíve helped develop for a variety of clients representing various industries. Why? Integrated campaigns are more effective and efficient for marketers. They create consistency, continually reinforce the brand, and raise the level of engagement with the target audience. They require big picture strategic thinking, and a creative idea that can translate across multiple touchpoints and media vehicles.

They also necessitate a greater level of collaboration and coordination, and a true understanding of how successful branding, marketing and communications works. Which is exactly what you’d expect from a seasoned creative, strategist and team leader like me.