INTEGRATED WORK : United Nations

Category:

Nonprofit Humanitarian Aid

Positioning:

Raise awareness of and generate support for the eradication of worldwide hunger and poverty by 2015.

Target:

World-conscious individuals living in the greater New York area and world leaders attending the UN Millennium Summit.

Campaign:

By calling a 1-800 number, people could record a message expressing their feelings about the state of world hunger. That message was then transcribed and sent to world leaders attending the United Nations Millennium Summit.

Work:
Company Website
Outdoor
Mobile
Print